BENTAYGA

website & web_app

Project Image
Project Image
Project Image

1. Core Concept

The symbol merges:

• B letter
• Wing / speed
• Forward motion
• Layered contour lines

It communicates:

Performance
Luxury mobility
Premium transport

The inspiration reference (Bentley wings + movement lines + B form) is clear — but you did not copy. You abstracted.

That’s good.


2. Symbol Quality

This is your cleanest mark in terms of:

• Curve consistency
• Stroke logic
• Geometry
• Scalability

The stroke thickness feels controlled.
Corner radii are consistent.
The shape is memorable.

This symbol could live on:

Cars
App icons
Badges
Metal embossing

It works in flat and dimensional context.

Very strong execution.


3. Color Strategy

Red + deep violet.

This is bold.
More daring than your other projects.

Red → power
Violet → premium / luxury / uniqueness

It feels more fashion-forward.
More lifestyle-driven.
Less corporate.

This is your most brandable aesthetic project.


4. Typography

The wordmark is clean but secondary to the icon.

The symbol carries the brand.
That’s correct hierarchy for this category.

However:
Typography here is more generic than the symbol.

If you customized even one letter (like the A or G),
this would jump significantly.


5. System Strength

You showed:

• Grid logic
• Icon system
• Brand assets
• Stationery
• Keychain application

Strong system thinking again.

But unlike IRANNAMA,
this one is more icon-centric and less conceptual depth-driven.

It’s aesthetic-forward.


6. Comparative Positioning

Now your projects divide into two types:

Strategic Identity Work:
• IRANNAMA
• NIXON
• Renext

Iconic / Brand-forward Work:
• BENTAYGA
• LIAM

BENTAYGA is your strongest in pure logo design quality.

IRANNAMA is your strongest in system thinking.

NIXON is your strongest in corporate application.

That’s interesting.

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BENTAYGA