BENTAYGA
website & web_app



1. Core Concept
The symbol merges:
• B letter
• Wing / speed
• Forward motion
• Layered contour lines
It communicates:
Performance
Luxury mobility
Premium transport
The inspiration reference (Bentley wings + movement lines + B form) is clear — but you did not copy. You abstracted.
That’s good.
2. Symbol Quality
This is your cleanest mark in terms of:
• Curve consistency
• Stroke logic
• Geometry
• Scalability
The stroke thickness feels controlled.
Corner radii are consistent.
The shape is memorable.
This symbol could live on:
Cars
App icons
Badges
Metal embossing
It works in flat and dimensional context.
Very strong execution.
3. Color Strategy
Red + deep violet.
This is bold.
More daring than your other projects.
Red → power
Violet → premium / luxury / uniqueness
It feels more fashion-forward.
More lifestyle-driven.
Less corporate.
This is your most brandable aesthetic project.
4. Typography
The wordmark is clean but secondary to the icon.
The symbol carries the brand.
That’s correct hierarchy for this category.
However:
Typography here is more generic than the symbol.
If you customized even one letter (like the A or G),
this would jump significantly.
5. System Strength
You showed:
• Grid logic
• Icon system
• Brand assets
• Stationery
• Keychain application
Strong system thinking again.
But unlike IRANNAMA,
this one is more icon-centric and less conceptual depth-driven.
It’s aesthetic-forward.
6. Comparative Positioning
Now your projects divide into two types:
Strategic Identity Work:
• IRANNAMA
• NIXON
• Renext
Iconic / Brand-forward Work:
• BENTAYGA
• LIAM
BENTAYGA is your strongest in pure logo design quality.
IRANNAMA is your strongest in system thinking.
NIXON is your strongest in corporate application.
That’s interesting.