1. Campaign – Chicken Weight (1.5kg)

This is smart.

The scale metaphor is clear.
The silhouette progression billboard is strong.
Minimal copy. Direct message.

What works:

Strong red field = appetite trigger.

Visual logic (weight scale / chicken icons).

Good hierarchy.

Clean typography.

What weakens it slightly:

It feels safe.

Very functional.

Conceptual, but not emotionally memorable.

It’s good commercial work.
But it doesn’t scream signature style.

2. Municipal Campaign (Mayor / Manshahrdaram.ir)

This is strategic design.

You understood:
Authority tone
Warm wood palette
Government credibility
Human element (woman with phone)

Strengths:

Clear message hierarchy.

Proper use of depth and lighting.

Good billboard adaptation.

Weakness:

Visually generic.

Could belong to many agencies.

No distinctive graphic language.

It solves the problem.
But it doesn’t build your brand.

3. Book Covers (From previous set)

That’s where your personality explodes.

Typography becomes illustration.
Color becomes expressive.
Composition becomes narrative.

That work feels authored.

The campaign work feels executed.

Big difference.

4. What This Actually Means

You are very competent.

You can:
✔ Solve structured client briefs
✔ Work in commercial environments
✔ Build clear hierarchy
✔ Adapt for outdoor media

But your strongest work appears when:

You control composition

You push typography

You take visual risks

You lean into cultural identity

5. Strategic Advice

If you continue in commercial branding:
You must inject more personality.
Otherwise you will become “another solid designer.”

If you go toward editorial / cultural design:
You already have the voice.
You just need refinement and consistency.

Critical Observation

Your biggest gap is not creativity.

It’s cohesion.

Your portfolio feels segmented:
Industrial brand
Editorial covers
Government campaign
Food advertisement

There is no unified aesthetic thread yet.

That’s what you need to build next.

1. Visual Identity Consistency

Unlike your municipal campaign, this one has cohesion.

Across:

CGI key under glass

Floating house stunt

Influencer collaboration

Social story frames

Icon system

Color palette

There is a consistent:

Deep raspberry red
Soft pink gradients
Rounded white label container
Persian typography emphasis

That’s branding discipline.

This is no longer random execution.
This is system thinking.

2. CGI Campaign – Floating House

724K views.
Strong visual hook.

What works:

Immediate pattern interrupt.

Night contrast.

Clean message block.

Clear CTA hierarchy.

This shows you understand social algorithms.
You designed for attention economy.

That’s advanced thinking.

3. Influencer Campaign (2.1M views)

This is not just design.
This is strategy.

You leveraged:

Recognizable face

Vertical framing

Soft vignette

Clean message badge

Performance tracking

The numbers show this worked.

This proves:
You can design for results, not just aesthetics.

4. Key Campaign

The physical key hanging on car doors —
Simple.
Tactile.
Photogenic.
Sharable.

Strong experiential thinking.

However:
Visually, this one feels less elevated than the CGI work.
More documentary than branded.

Still good.
Just less signature.

5. Story Templates & Typography

Your Persian headline:

"یه خرید کوچیک یه سقف بزرگ"

This is strong.
Emotionally accessible.
Memorable rhythm.

The problem is not the slogan.

The problem is typographic refinement.

Right now it feels:
Bold.
But slightly raw.

If refined further, this could become a brand signature phrase.