IRANNAMA

website & web_app

Project Image
Project Image
Project Image
Project Image
Project Image
Project Image
Project Image

1. Concept Strength

The circular segmented mark is intelligent.

It communicates simultaneously:

• Circle chart → data / analysis
• Overview → completeness
• Eye / view → observation
• Iranian flag colors → cultural anchor
• Circular motion → continuity

That is layered meaning. Very strong.

Compared to Ekhtesasi:
Ekhtesasi = single metaphor
IRANNAMA = multi-layer semantic system

Conceptual depth is higher here.


2. Symbol Execution

The segmented ring is well-balanced:

Green
Red
Neutral grey
Blue variations

Spacing between arcs is controlled and consistent.

The logo works:

• As icon
• As pattern
• As cropped macro graphic
• As motion-ready system

That’s professional system thinking.

The construction grids show you understand geometry — good for portfolio credibility.


3. Color Strategy

Primary blue (#164194 range) creates:

Authority
Editorial tone
Institutional credibility

Green + red act as accents rather than dominant forces.

This is more restrained and mature than Ekhtesasi.

The palette feels:

Editorial
Government-adjacent
Cultural but not folkloric

That balance is difficult. You handled it well.


4. Typography

English:
IRANNAMA — strong, clean, neutral sans.
Hierarchy is clear.

Persian:
ایران‌نما has good weight and presence.
Subtitle نگـاهی جامع به ایران feels appropriate.

The bilingual execution is strong.
Alignment between Latin and Persian feels considered.

Small refinement:
Tracking on “An overview of Iran” could be slightly tighter.

But overall, very solid.


5. Application System

You showed:

• Billboard
• Keychain
• ID badge
• Social media posts
• Pattern system
• Color board
• Typography board
• Construction logic

This is full brand identity presentation level.

You’re not just showing a logo — you’re showing system architecture.

That’s what agencies look for.


6. Professional-Level Critique

To push this to international award quality:

The arc motif appears very frequently — slight risk of repetition.

Consider one or two more unexpected applications (data visualization mock, publication cover, app UI sample).

The red gradient in some pieces feels slightly generic — could be refined.

But structurally?
This is strong.

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