LIAM Trade Services Brand Identity Corporate / Investment / Logistics Branding

Project Overview

LIAM Trade Services operates in trade, investment, and commercial services.

The identity is built around three strategic values:

Security
Movement
Structured growth

The brand needed to communicate trust and forward motion while remaining modern and competitive.

Brand Concept

The core symbol combines:

A downward shield form

A directional arrow

Architectural geometry

The upper dark shape represents structure and stability.
The lower green shape suggests direction, movement, and growth.

Together, they form a protected directional system — a visual metaphor for secure investment and guided trade.

Logo Architecture

The logo grid demonstrates:

Balanced vertical symmetry

Clear proportion control

Modular geometry

Defined safe zone

The shield-arrow integration gives the mark corporate credibility while keeping it distinctive.

The wordmark uses a clean geometric sans serif (Nunito Sans), reinforcing clarity and professionalism.

Visual Language

The identity system expands from the core geometry:

Arrow-based patterns

Directional motifs

Modular blocks

Investment flow symbolism

The repeating arrow pattern communicates:

Momentum
Scalability
Strategic direction

The system is adaptable across large and small applications.

Color Strategy

Primary Colors:

Deep Navy (#1F3444 family)
Teal (#089B87 family)
White

Color psychology:

Navy → Trust / Authority / Corporate stability
Teal → Growth / Investment / Modern finance

The restrained palette strengthens professionalism and seriousness.

Stationery System

Applications include:

Business cards

Letterhead

Corporate signage

Event banners

Credit card design

The system maintains strong hierarchy:

Logo first
Directional element second
Clean typography third

Spacing is disciplined and minimal.

Icon System

The project includes a complete custom icon set built from the same geometric language.

Each icon uses:

Split color logic

Angular cuts

Rounded corners

Controlled contrast

This strengthens brand cohesion and allows digital scalability.

Investment Visual Motif

The horizontal bars and angular form used with the word “INVESTMENT” visually communicate:

Capital flow
Structured progression
Financial layering

The design language feels institutional but contemporary.

Emotional Positioning

LIAM feels:

Reliable
Corporate
Confident
Secure
Structured

It speaks to investors, partners, and international trade clients.

Strengths of the Project

Strong corporate credibility

Well-defined logo geometry

Complete visual system (not just logo)

Cohesive icon library

Cross-platform adaptability

Scalable design language