OXIN+ | Towards Empowerment Complete Visual Identity & Branding System

OXIN+ is a healthcare-focused brand identity developed for a physiotherapy and rehabilitation platform.

The project includes full visual branding, logo system development, stationery design, packaging, merchandise, social media identity, and iconography.

The brand is built around the concept of:

Movement, Empowerment, and Human-Centered Care.

🧠 Brand Strategy

The core positioning:

Modern physiotherapy

Empowerment through movement

Accessible healthcare

Digital-first identity

The tagline:

“Towards Empowerment”

This reflects physical rehabilitation, recovery progress, and personal strength.

🎨 Visual Concept

The identity is built on three symbolic elements:

Abstract Organic Shape

Inspired by joints / movement / muscle flow.

Circular Form (O element)

Represents motion, balance, and continuity.

Plus Symbol (+)

Signifies healthcare, improvement, and positivity.

Together, they create a dynamic and progressive visual language.

🎨 Color System

Two Primary Systems:

1️⃣ Purple & Blue (Premium / Digital / Tech-Driven)

Used for:

Digital campaigns

App visuals

Merchandise

Social media

2️⃣ Teal & Green (Medical / Trust / Wellness)

Used for:

Clinical identity

Stationery

Print system

Healthcare materials

The gradients reflect fluid motion and recovery progression.

🔤 Typography

Clean geometric sans-serif typography.

Clear hierarchy:

Strong headline presence

Soft secondary body text

Minimalist medical tone

Professional yet approachable.

🧩 Icon System

A complete custom icon library was developed, including:

Orthopedic care

Rehabilitation

Online consultation

Exercise therapy

Education

Community

Fitness

Support services

All icons follow:

Rounded stroke consistency

Balanced weight

Two-tone medical color system

📱 Digital Identity

The brand includes:

Social media visuals

App-based mockups

Digital interaction concepts

Healthcare service modules

The digital aesthetic combines:

3D UI elements

Floating healthcare symbols

Soft shadows and gradients

📦 Brand Applications

The project includes full mockups for:

Brochures

Medical catalogs

Business cards

ID badges

Paper bags

Wristbands

Branded merchandise (mug, packaging, shopping bag)

Printed medical materials

Every application maintains:

Fluid wave shapes

Gradient color transitions

Consistent logo spacing

🧾 Brand Message

OXIN+ is not only a physiotherapy center.

It represents:

Movement as identity.

Recovery as empowerment.

Healthcare as human-centered progress.

📸 Suggested Gallery Order for Upload

Logo Construction Grid

Color System Presentation

Typography Slide

Icon Set

Brand Pattern

Stationery Mockups

Brochure Design

Merchandise

Social Media Visual

Final Logo Close-Up