Overview

Shabkhosh is a late-night talk show built around thoughtful conversation, cultural reflection, and personality-driven dialogue.

The identity captures the essence of:

Night
Conversation
Warmth
Intimacy
Intellectual presence

The visual language blends bold Persian calligraphy with a refined modern layout system.

Brand Concept

The name “Shabkhosh” (Night Gathering) reflects:

A space for deep conversation.
A host-led intimate environment.
A calm but confident atmosphere.

The branding balances:

Warm human connection + strong editorial authority.

Logo Design

The logotype is custom Persian typography, designed with:

Fluid calligraphic rhythm

Strong horizontal flow

Confident brush-like strokes

Balanced negative space

The extended baseline creates stability and presence, while the rounded terminals soften the tone.

The secondary credit line (“Directed by Mehran Ghaffarian”) is kept minimal to maintain hierarchy.

Color Strategy

Primary Palette:

Deep Navy (#1D2B3D family)

Vibrant Orange (#FF6141)

Soft Light Blue (#80A7CF)

Accent Blue (#4C7FA6)

White

Color psychology:

Navy → Night atmosphere / Authority
Orange → Energy / Voice / Warmth
Light Blue → Calmness / Dialogue balance

The strong contrast between navy and orange creates immediate visual recognition.

Visual Language

The graphic system includes:

Hand-drawn editorial illustrations

Minimal line art in orange and blue

Soft rounded framing

High-contrast typography

Illustrations of desks, lamps, moon, and studio environment reinforce the late-night identity.

The visual world feels:

Editorial
Cultural
Refined
Slightly theatrical

Social Media System

Instagram posts use:

Dark navy backgrounds

High-contrast orange typography

Rounded content cards

Minimal red brush-stroke highlights

The host portrait posts emphasize:

Authority
Warm personality
Eye contact
Studio atmosphere

The call-to-action tags use dynamic orange strokes for emphasis.

Outdoor Application

The subway poster mockup demonstrates:

High legibility
Strong brand color blocking
Instant recognition from distance

The simplified fishbowl illustration adds metaphorical storytelling.

Typography & Composition

The Persian headline typography is expressive and bold.
Body text remains minimal and structured.

Composition strategy:

Centered hero focus

Generous negative space

Strategic color blocking

Editorial hierarchy

This creates a premium broadcast aesthetic.

Emotional Positioning

Shabkhosh is positioned as:

A thinking person’s late-night show.
A cultural conversation space.
A calm but confident voice.

It avoids chaotic TV branding and instead embraces elegance and depth.

Strengths of the Project

Strong custom logotype

Distinctive color contrast

Cohesive illustration system

Clear editorial tone

Broadcast-ready identity

High scalability across media