Overview

Vitrin Studio’s brand is more than a logo. It is a structured visual system designed to communicate clarity, growth, and memorability across all touchpoints.

The mission of Vitrin Studio is to help businesses and individuals grow their social visuals and audience.
The vision is a world where online advertising is simple, accessible, and results-driven for everyone.

This brand guideline ensures consistency, scalability, and strategic visual communication.

Logo System

The identity includes both Farsi and English wordmarks alongside a distinctive gradient logomark.

Clearspace & Sizing

The logo must always maintain protective clearspace equal to the height of the “V” element.
Minimum digital sizes:

100px width

20px width

The logo must never be distorted, rotated, stretched, recolored improperly, or used without its mark.

Color System

Core Colors

Navy Blue (Base Color – dominant 60%)

Supporting Blue tones

Accent Pink (Watermelon #F94877)

Structured grayscale system

Gradients are restricted to logo mark usage only and must not be used as background.

Secondary Palette

Used for campaigns, short-term events, and social content refreshes.
Designed to add flexibility without breaking brand consistency.

Typography System

Primary Farsi Font

Yekan Bakh
Used for headlines (Fat & Heavy) and supporting copy (Bold to Hairline).

Secondary Farsi Font

Sahel
Used for body text and long-form content.

English Brand Font

LT Amber
Used consistently across titles, supporting text, and extended copy.

Typography hierarchy ensures readability, warmth, and modern clarity.

Icon System

Vitrin Studio uses a custom icon library applied across marketing, product, campaigns, and digital platforms.

Icons are minimal, line-based, and consistent in stroke weight to maintain conceptual clarity and visual harmony.

Graphic Elements & Pattern

The brand includes a structured pattern system derived from the logo form.
Graphic tools include:

Repeating logomark patterns

Layered geometric elements

Color blocks

Visual rhythm grids

These elements ensure recognizability across social and digital platforms.

Instagram System

The brand defines strict positioning rules for posts and stories:

Only main logo on white background

Logo placement must follow predefined grid positions

Text and key elements must remain inside inner safe zone

1080x1080 and 1080x1920 formats specified

Color sequencing must follow defined brand rhythm to maintain visual consistency in feed layout.

📄 PDF Attachment Description

Vitrin Studio – Brand Guidelines 2021

This document outlines the complete visual identity system of Vitrin Studio, including logo usage rules, color strategy, typography hierarchy, icon system, graphic elements, and Instagram layout standards. It serves as a comprehensive guide to maintaining consistency across all brand touchpoints.