1. Strategic Core

The brand merges three elements:

Target → Goal
Fork → Eating / Lifestyle
Letter “E” → Brand initial

The fork penetrating the target is conceptually sharp.

It communicates:

Personal focus

Measurable goals

Lifestyle optimization

Precision

This is clearer conceptually than Techinvest.

2. Symbol Construction

The circular target system is well structured.

The fork aligns horizontally through the bullseye — visually communicating:

Control
Intentional action
Goal achievement

The geometry feels intentional, not decorative.

The grid presentation reinforces professional execution.

This is good portfolio material.

3. Color Strategy

Palette:

Red → Energy / Urgency / Action
Muted blue → Stability / Trust
White → Clarity

This red is bold and lifestyle-oriented — closer to fitness branding.

Compared to your other projects:

LIAM → Corporate navy
Techinvest → Electric blue tech
Ekhtesasi → Energetic consumer-facing

Good range across your portfolio.

4. Visual System

You extended the identity into:

ID card

Wristbands

Pattern system

Badge mockups

Social visuals

The fork pattern is strong — minimal, recognizable, scalable.

The concentric color layers give depth without overcomplication.

5. Typography

The Persian wordmark is clean and confident.

The Latin subtitle “Ekhtesasi.app” is understated.

One small improvement: spacing between Latin letters could be slightly refined for more polish.

But overall: solid.

6. Strengths

✔ Conceptually strong
✔ Clear metaphor
✔ Good symbolic integration
✔ Strong system logic
✔ Cultural localization (Persian identity)
✔ Clean mockup execution

Concept strength here is higher than Techinvest.

7. Weaknesses (Professional-Level Critique)

The fork illustration style is slightly generic — could be more distinctive.

The red is powerful but very dominant — more tonal variation could elevate it.

Some compositions rely heavily on large red blocks — slightly predictable layout system.

Still strong — but refinement could push it to international award level.