Overview

This project presents the design of the “Vitrin Card Currency Wheel” — a gamified promotional campaign created to increase user engagement and transactional participation.

The concept is based on a digital spin wheel experience where users can register, complete transactions, and spin the wheel to win currency-based prizes.

Concept Strategy

The wheel design combines:

Coin-inspired golden tones

Brand identity colors for the rotating segments

High-contrast UI elements for digital clarity

The wheel is intentionally not designed in a single color. The reasons include:

Strengthening brand identity visibility

Ensuring prize currencies stand out visually

Preventing visual monotony if all sections were fully gold

The segmented color system enhances hierarchy, clarity, and reward anticipation.

In the final implementation, currency prizes can be displayed with their official logos upon request.

Design Direction

Gamified UI structure

High-contrast navy blue background

Golden circular frame inspired by coin aesthetics

Brand-aligned color segmentation

Clear call-to-action placement

Responsive layout suitable for desktop and digital campaigns

The interface design balances excitement and clarity, ensuring the reward system feels dynamic yet trustworthy.

📄 PDF Attachment Description

Card Vitrin – Currency Spin Wheel Campaign Presentation

This document outlines the full concept, color strategy, visual reasoning, and UI mockups for the Vitrin Card gamified campaign. It explains the design logic behind the multi-color segmentation, brand integration, and reward visibility system.