Overview

This project presents the logo and visual identity design for Davaee Soodeh. The objective of the identity was to create distinction, emotional connection, and memorability while conveying a sense of support and care.

The design is built around a logotype-based approach combined with a symbolic mark that communicates help, protection, and human connection.

Concept Strategy

The core idea behind the logo is the feeling of support and assistance. The circular symbol containing two hands reaching toward each other visually represents care, empathy, and guidance.

The typography is based on the Faris typeface, selected for its balance between readability, authenticity, and warmth. Its structure—rooted in classical Persian form—adds credibility while maintaining a friendly tone.

The final color direction was refined according to the client’s preference, resulting in a warm and energetic yellow paired with neutral gray tones.

Design Direction

Logotype-based identity system

Symbol inspired by supportive human gesture

Warm yellow as the primary brand color

Neutral gray for balance and professionalism

Flexible logo system (icon + logotype variations)

Strong digital adaptability

Color Specifications (from presentation):
Primary Yellow: #29FFBD (RGB & CMYK provided in file)
Secondary Gray: #757576

Typography System:

Brand Typeface: Faris (12 weights)

Supporting Typeface with geometric warmth and high readability

📄 PDF Attachment Description

Davaee Soodeh – Logo & Visual Identity Presentation

This document outlines the complete creative process behind the identity design, including concept explanation, typography selection, color system, logo variations, and applied brand mockups across print and digital environments.