Project Overview

Iran Implant is positioned as:

The first and largest digital implant center in Iran.

The brand identity was developed to communicate:

Advanced digital dentistry

Pain-free implant experience

Modern technology integration

Emotional reassurance

Unlike traditional dental branding that feels clinical and cold, this identity introduces a human-centered and emotionally positive direction.

🧠 Brand Strategy

Core Brand Message:

Digital implant in 3 minutes.
Advanced technology + AI-driven precision.
A sweet experience in dentistry.

The brand transforms the perception of dental implants from fear and pain into:

Comfort.
Speed.
Modern innovation.

🍦 Logo Concept

The symbol integrates three visual ideas:

1️⃣ Ice Cream
Represents sweetness and comfort.

2️⃣ Tooth Form
Maintains dental relevance.

3️⃣ Implant Structure
The lower geometric form represents the implant base.

The combination creates a memorable and unconventional dental identity.

🎨 Color System

Primary Palette:

Blue
HEX: #0091D0
CMYK: C80 M30 Y0 K0

Beige Accent
HEX: #E3C9B8
CMYK: C10 M20 Y25 K0

Black & White for clarity.

Color Psychology:

Blue → Trust, medical precision
Beige → Warmth, comfort
White → Cleanliness

The blue system ensures digital modernity while the beige softens the tone emotionally.

🔤 Typography

Clean, modern sans-serif typography.

Hierarchy:

Bold uppercase for brand authority

Soft secondary tagline

Clear spacing for medical clarity

Tagline:

A Sweet Experience

📊 Campaign Performance

Two major viral campaigns were executed:

1️⃣ Iran Implant Sky Campaign

4.3 Million Views

CGI-based billboard integration (helicopter & city scene).
High engagement and strong non-follower reach.

2️⃣ Moving Billboard Tunnel Campaign

12 Million Views

Creative tunnel visual resembling a decayed tooth.
Highly engaging roadside installation concept.

This campaign generated massive awareness and audience interaction.

📱 Social Media System

The Instagram system includes:

Educational content

Procedure explanations

AI dentistry posts

Before/after visual narratives

Informational carousels

The brand maintains:

Strong blue background

White rounded shapes

Consistent icon language

Clear CTA structure

🧩 Icon System

Custom icon set including:

Tooth

Implant

AI technology

Consultation

Support

Digital services

All icons follow:

Rounded geometry

Flat minimal style

Two-tone consistency

📦 Brand Applications

The system includes:

ID cards

Lanyards

Mug design

Packaging tape

Document folders

Exhibition booth design

Promotional materials

All applications reinforce the “sweet dental” visual identity.

🧾 Brand Positioning Statement

Iran Implant redefines dental implants by merging:

Advanced digital technology
Artificial intelligence
Emotional comfort

It turns a traditionally stressful medical service into a modern, reassuring, and engaging experience.

📄 Short Portfolio Version

Iran Implant is a healthcare branding project built around the idea of transforming dental fear into a “sweet experience.” The identity merges ice cream symbolism with implant structure to create a memorable and human-centered dental brand.

The project includes logo development, color system, iconography, campaign execution (4.3M & 12M viral reach), and complete brand applications.