1. Core Idea

The angular “N” mark works as:

• Letterform
• Directional arrow
• Path / route
• Trade corridor
• Border-crossing movement

That aligns perfectly with the slogan:

“Trade without borders.”

Concept–message alignment is strong.
This is strategically coherent.

2. Visual Language

Color palette:

Deep navy
Vivid orange
Neutral greys

This combination communicates:

Authority (navy)
Energy / motion (orange)
Industrial context

It’s appropriate for:

Logistics
Shipping
International trade
Supply chain

The contrast ratio is strong.
It prints well.
It scales well.

This is where you improved significantly.

You didn’t just design a logo.

You built:

• Packaging
• Stationery
• Environmental graphics
• Container branding
• Pattern system
• Badge system
• Social content
• Photo overlays

And most importantly:

The “N” becomes a modular cropping device.

That’s smart.
That’s brand system thinking.

The shipping container application is very strong.

It feels real.
Not decorative.
Functional.

That’s important in B2B branding.
It must feel operational, not aesthetic-only.

Montserrat is safe but effective.

The weight hierarchy is correct.
Spacing is consistent.

However:

Montserrat is very common.
If this were a real high-level agency project, they might:

• Customize letterforms
• Modify the “N” in the wordmark
• Slightly tweak geometry

Right now it’s strong — but not distinctive typographically.