R-MONEY | Europe’s Largest Online Exchange

Overview

R-MONEY is a modern financial exchange brand positioned as:

“Europe’s Largest Online Exchange.”

The brand identity is designed to communicate:

Trust

Stability

Speed

Authority

Digital accessibility

The visual system combines strong geometric structure with currency-inspired graphic elements.

Brand Strategy

R-MONEY operates in the financial and currency exchange sector, targeting:

International students

Families abroad

Currency transfer users

European exchange customers

The identity needed to balance:

Corporate credibility

Modern digital presence

Emotional accessibility

Logo Concept

The logo is built from two core ideas:

R Letter

Money Concept

The mark visually combines:

A structured geometric “R”

A folded-corner form suggesting movement and transaction

A solid block shape communicating reliability

The logo structure is grid-based and scalable.

Tagline

Europe’s Largest Online Exchange

This positioning reinforces:

Market authority

Geographic dominance

Digital-first operation

Color System

Primary Palette:

Deep Teal (Trust, financial stability, professionalism)

Gold Accent (Value, currency, premium positioning)

Neutral White & Light Gray (Clarity & balance)

The gold and teal contrast creates a premium financial tone without looking outdated.

Graphic Language

The identity uses:

Currency engraving-style textures

Coin-inspired circular forms

High-contrast typographic hierarchy

Clean negative space

Structured layout geometry

Visual elements often reference banknote engraving patterns, reinforcing financial credibility.

Social Media System

R-MONEY’s Instagram system includes:

Financial education posts

Seasonal campaign visuals

Cultural greeting posts (Nowruz, Halloween, etc.)

Currency-themed 3D compositions

Human-centered communication (team & experts)

The feed maintains:

Consistent dark teal background

Gold CTA labels

Clean typography alignment

Strong logo visibility

Campaign Highlight

Paper Rocket Campaign

A creative guerrilla-style campaign where:

Currency-designed paper rockets were placed on cars

Video reached 373K views

High engagement from non-followers

This campaign increased brand awareness significantly.

Stationery & Print System

The brand includes:

Business cards

Brochures

ID cards

Branded envelopes

Exchange booklets

All materials follow:

Structured typography

Controlled color ratio

Clear hierarchy

Icon System

Custom icon set designed for:

Transfers

Messaging

Customer service

Currency

Notifications

Icons are minimal, circular-based, and aligned with brand stroke weight.