Techinvest IT & Marketing Solutions Technology Brand Identity

1. Strategic Positioning

Techinvest communicates:

Digital transformation
Forward growth
Agility
Modern infrastructure

The tagline “Tomorrow’s Target Today” reinforces acceleration and proactivity.

This brand feels startup-oriented, tech-driven, and scalable.

2. Logo Concept

The symbol merges three conceptual layers:

Arrow → Growth
Pixel → Digital ecosystem
Letter “T” → Brand initial

The stepped geometry creates upward-right motion.
The green block in the top corner suggests future expansion or data extension.

The construction grid shows strong geometric control — this is a positive signal for professional branding.

3. Color Strategy

Primary palette:

Electric blue (#3232fa family)
Teal green (#0adcca family)
White

Psychological impact:

Blue → Technology, intelligence, trust
Teal → Innovation, progress
White → Clarity

The blue is vibrant and youthful — more startup than corporate.

Compared to LIAM:

LIAM = institutional

Techinvest = energetic tech growth

4. Visual System

The stepped “L-shaped” modular block becomes:

Pattern system
Packaging tape
Calendar design
Clock face integration
Exhibition booth graphics

This demonstrates good system thinking — not just logo design.

The repetition of the shape builds recognizability.

5. Typography

You’re using Ubuntu typeface.

Strength:

Modern

Tech-friendly

Clean

Weakness:

Very common in tech branding

Slightly generic

If targeting high-end international agencies, a more distinctive typographic choice could elevate it.

6. Strengths of This Project

✔ Strong geometric logic
✔ Good system extension
✔ Consistent pattern usage
✔ Clean execution
✔ Flexible across print and digital
✔ Good brand cohesion

The packaging tape application is particularly strong — it makes the system feel real and functional.

7. Areas That Could Be Stronger

The symbol is slightly familiar in the tech industry (pixel + arrow concept is common).

The electric blue is strong but may feel slightly aggressive in some corporate contexts.

The tagline typography could use more hierarchy contrast.

If refined slightly, this could reach a more international-level presentation standard.